Editorial policy
This policy explains how LeadGuard produces the Resources library, how product claims are checked against current implementation, how competitor comparisons are sourced and reviewed, and how corrections are handled.
By LeadGuard Product Team · Published 15 July 2026 · Editorial policy
Sources of truth
Product claims in the Resources library are written against the current LeadGuard implementation and product documentation, including the Pathway Monitoring specification, the check families, the pathway types supported, and the plan and alert policy. When implementation changes materially, the affected pages are updated and their materially updated date is bumped.
External claims, such as competitor capabilities, are written against current official product documentation from the vendor. Every comparison page carries a last verified date and a visible list of sources reviewed. Where current information cannot be verified, the comparison page is kept as a draft and excluded from public navigation and the sitemap.
Authorship and review
Pages carry an organisational byline: LeadGuard Product Team. LeadGuard does not attribute Resources content to fabricated named authors. Software-assisted drafting is used, but every published page is reviewed by a member of the product team before publication and again when implementation changes.
Date discipline
The published date reflects when a page was first published. The materially updated date is bumped only when the body of the page changes in a way a reader would notice: a correction, a new section, a reworked recommendation, or an update to reflect changed product behaviour. Dates are never bumped merely to appear fresh.
Claims we deliberately avoid
- Absolute promises about search rankings, traffic or lead volumes.
- Any claim that LeadGuard captures every possible pathway or every possible outcome.
- Any claim that LeadGuard replaces general analytics, uptime monitoring or CRM systems.
- Any claim that submitted form-field contents are stored, because they are not.
- Any claim of certifications, awards, client counts or years of operation that has not been independently verified.
Corrections
Errors can be reported through the Support channel listed in the Legal Centre. When a correction is made, the affected page is updated and its materially updated date is bumped. Significant corrections are noted in the page body.
Related content
- aboutAbout LeadGuardLeadGuard is built by UpWeb Pty Ltd to protect the website pathways that turn visitors into enquiries. Learn who we are and how we work.
- hubResources for protecting website lead pathwaysPractical guides on lead pathway monitoring, website form reliability, conversion verification and abandonment analysis, from the LeadGuard Product Team.
